The launch of the 2011 Poppy Appeal, which is aiming to break previous years’ fundraising totals by raising £40m, was yesterday attended by Members of HM Armed Forces.
The appeal, which is celebrating its 90thanniversary this year, raises funds needed to support those currently serving in Afghanistan, veterans of past conflicts, and their families.
The 2011 campaign has been launched with an online campaign and a chart-destined official single recorded by the Bee Gee’s Robin Gibb and forces pop sensations The Soldiers. At the launch The Soldiers performed the official Poppy Appeal song for 2011, I’ve Gotta Get a Message to You.
This year’s Poppy Appeal involves a new social media campaign where members of the public can to log on to shouldertoshoulder.org.uk and pin a poppy to an online photograph, add a message of support, and place it alongside thousands of others on an interactive wall.
The Poppy Appeal distributes around 45 million poppies, 100,000 wreaths and sprays and 750,000 Little Remembrance Crosses which are all made at the RBL’s Poppy Factory in Richmond, Surrey.